Wednesday, June 25, 2014

Who's the Baddest?

KD7 - "Global Game" - 08.02.14
Kevin Durant was this season's NBA MVP. He's led the Association in scoring four times, won an Olympic gold medal, and was Rookie of the Year. Today marked the launch of his latest signature sneaker, the KD7. Initially there will be five colorways released. The first to drop will be the USA-inspired color scheme—you can score them tomorrow. The other names thus far are 35K Degrees (July 12), Global Games (pictured above), Calm Before the Storm (August 16), and Easy Money (September 6). If the KD6 is any indication, there will be a plethora of other design options released throughout the calendar year. Nike has always been at the forefront of developing high-end athletic apparel technologies. They also know how to run an ad campaign. Accompanying the kicks is a bad-ass new commercial featuring cameos from George Gervin, Chris Mullin, Charles Oakley, and comedian/activist Dick Gregory. I especially dig the commercial's reference that bad is good. The NBA may have just wrapped up, but basketball never stops. I'm bound to lace up a pair of these sneaks. Thanks for keeping it fresh, KD and Nike.

The Baddest | Kevin Durant | Nike KD7


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